Featured Blog

The Password Problem

How we got into this mess and why most companies aren’t set up to solve it.

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Measuring User Experience

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This is not easy, so most companies use the wrong measures.
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The 6 Principles of Online Advertising UX

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Ads can be annoying, but there are ways to mitigate this and even increase performance.
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Desirability Studies

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Measuring Aesthetic Response to Visual Designs.
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Agile and User-Centered Design

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They’re both iterative, but why do these two processes so often fail to mix?
tall building

Enterprise UX Challenges

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It doesn’t have to be, but getting to users can be so much harder for B2B companies.
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Site Speed: Does it really drive revenue?

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Site revenue and speed are related, but the relationship is often oversimplified.
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Qualitative Validity

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How do you know you have a valid issue when N is small? Here’s how.
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Insights and Scorecards Without User Data

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It’s always better to have data, but it is possible to have valid insights from expert analysis.
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The Role of UX in Innovation

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Everyone seems to want innovation, but how to get there is inconsistent. Here’s how UX can help.

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